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Escrito por Sidiney   
Sexta, 23 de Outubro de 2015 15:20

7 key tips to undertake in Brazil



According to expert, we need to spread an idea and seek investments

Undertaking and innovating is not an easy task. It is based on focusing, having discipline and dedication. Moreover, it is based on finding a purpose, dream big and look for people who have passion to make an impact, but there are many challenges for the Brazilian

Luis Vabo Jr., CEO of Sieve, shares seven tips to undertake in Brazil:

1) Find a partner who complements you

There are 3 fundamental activities in the entrepreneur's life: selling, delivering the product, and managing the finances. No human being in the world can do well the 3 things. That’s why you need to find a partner that complements you.


2) Done is better than perfect

Do not waste time with long planning. Devour the books of methodologies for rapid modeling as Lean Startup, Customer Development, Canvas, Canvas Lean, Value Proposition Design, Design Thinking. Build prototypes and minimum viable product (MVP) that can help you validate hypotheses.

Exit the building, go to the street, put your hands dirty and repeat the process until the business begins to gain traction. If you have to change, change it. If you must fail, fail it fast and run the boat. If you do not make mistakes, it is because it is going too slowly.


3) Tell your idea for two people, "God and the world!"

Forget the myth that "someone will steal your idea." The more you talk about your idea, the more you will be bombarded, the more you see the weak points and the more you will take the feedback to improve your product and the business model.

Eventually it will be copied by someone, but this will be a sign of success, since you will be a thousand feedback ahead of its business.

Practice your pitch religiously until you have it down pat. Train it in front of the mirror and with friends and family. Explain your business to your 8-year-old cousin, as if he understands it, anyone else will. This will help you to take advantage of opportunities that might arise.


4) Have you validated your idea? Now, hurry

Go to all events, meetings, conferences, fairs, add and be added by everyone in Linkedin, try to get to the decision maker. Your goal now is to achieve the maximum customer and validate the operational model.

Your goal at this stage is to have a problem that every entrepreneur would like to have: "sell as much and not know how to deliver."


5) Looking for investors, incubators or accelerators? The least important is money.

When you are looking for an investor (angel, seed money, venture capital...), an accelerator or incubator think if they will add mentoring, networking and synergy.

And mainly, if you identify yourself with the other people who are sitting across the table, they will soon be sitting on the same side as you.


6) Build an organizational culture

You have followed the checklist: have identified a clear problem of a large market, have created a differentiated value proposition from an innovative product, have came up with a scalable business model, operating model running, customers being attracted and retained, processes have continuously being improving, staff being contracted and developed ...

The next step is to grow fast, but sustainable, protecting yourself from copycats, which will soon arrive. And what is the secret to that?

Build a company based on values, hire people who are better than you and daily pursuing a purpose and a big dream.

You will be copied on price, product, positioning, business model, etc., but your organizational culture will never be copied!


7) Believe, believe, believe, persist, and do not give up

You are undertaking in Brazil. I will not deceive you. During your way, you will encounter challenges like: heavy tax burden, bureaucracy, poor access to credit, antiquated labor laws, unfair competition,
infrastructure bottlenecks, lack of qualified professionals, little entrepreneurial education.

Despite this, there is no reason for pessimism, we have to believe in Brazil and dream of building a country of entrepreneurs, which are effective agents of change in our society.

Source: Diário Catarinense

Original article: Endeavor site

Version: Grazielle Segeti

Última atualização em Terça, 01 de Dezembro de 2015 13:02
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Escrito por Sidiney   
Sexta, 31 de Julho de 2015 00:00

How the social networks are encouraging the practice of writing and become associate of good text

Maria Luiza Almeida de Lima studies at a public high school in Natal, Rio Grande do Norte. She is 16 years old and plans to provide the Enem to law school. Although dedicated to studies, she lets the books aside to pay attention to friends. With them, she exchanges more than 100 mobile messages per day. And she also makes daily updates to her Facebook profile. Fan of the teen idol Justin Bieber, his page on the social network is full of posts and comments like this: Justinnnnnnn <3 <3 :)

Malu has a cause that goes beyond herself. She wants to improve the school where she studies (the oldest in town) so that she and her colleagues have the best possible education. Her engagement is inspired by her grandmother, who was a militant policy when young. She speaks proudly of the greatest achievement of the guild: a general renovation of the building that crumbled with the neglect of more than ten years without repairs. Malu went to the town hall meetings, lobbied the Department of Education, entered the classrooms to distribute pamphlets and organized marches. Above all, Malu wrote a lot. She is, since 2013, the primary responsibility for sorority publications on Facebook, which has more than 1,300 followers. It is there that it gives ordinary warnings, announces donation campaigns, criticism and charges the direction of the college and mobilizes students to greater achievements. The language used by Malu in these cases is quite different from the unreadable fru-frus of her personal profile. A text example posted by her during the (troubled) school reform:

"Guys, this week there will be lessons to anyone again! The Directorate reported that these days without class will serve to finish the plaster around the College. Note.: Soon we will post photos of the ride to Pipa-RN, which took place yesterday. \ O /

Good afternoon! "

Here is a review of it on the same post:

"Irresponsibility! We know that work is good for Atheneu. Everyone wants a beautiful and renovated school, but we, students, are who pay for the lack of organization of the management and education department. They should have alternating classes or found another space to have our lessons. Having classes on Saturday is not good enough. Surely we will have 6 classes a day and school holidays too. And what about the ones who have other courses or who work? How is it going? Congratulations! "

"As editor of the guild, I must express myself clearly. In both forms, in the classroom notices and on Facebook. Although I am talking to young people, I write in a little more formal way, without many emoticons or abbreviations. My writing can influence them", she says. "I also want to practice my writing. Since I started posting, my school essays have improved a lot".

Malu is just one of many examples of how the internet, contrary to common sense, can be combined - not the villain - of good writing. Facebook, Twitter, WhatsApp and SMS, with its short and shallow texts, inconsequential abbreviations, sore absence of an accent or a comma, not ruled out the word youth writing, as some

gurus of the Internet and education believed in mid 2000. In fact, thanks to them, young people have never been so dependent on writing to communicate - and has never been important to write well. Social networks have glamourousing the written word among youth, transforming who is expressed well in prey to others' admiration. An ironic and incisive text on Facebook, as well as a witty tweet, can attract attention and gain followers. It is a means of gaining prestige and improving the status in the group.

Text: CAMILA GUIMARÃES WITH ALINE IMERCIO Source: Revista Época Version: Grazielle Segeti 

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